The purpose of this thesis was to study the importance of an artist?s personal brand from a record company and artist management perspective. We also aimed to investigate how these companies work to create and maintain an artist?s personal brand. The study conducted was a case study based on interviews with staff members of a major record company, Universal Music AB, and an artist management, United Stage Management Group AB.

Konsten att sälja sig själv/The art of selling yourself grasps the complex of problems that occur when artists chooses to start their own record companies. Not only must the artist fulfil the cultural aspects of being an artist but also the economical aspects of running a business. This means that the artist?s identities and roles become more complex. The purpose of this paper is to understand the construction of identities among artists who run their own record companies.

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

I examensarbetet har syftet varit att jag skulle lära mig mer om att skriva låtar till andra artister, och samtidigt undersöka om mitt låtskapande ser annorlunda ut när jag gör det, jämfört med när jag skriver till mig själv som artist. Slutresultatet av den konstnärliga delen blev fyra låtar inom den kommersiella popgenren. När jag skrev musiken valde jag artist till två av låtarna innan jag började skapandet, och till de två andra valdes artist i ett senare skede. Jag diskuterade sedan om och hur valen kan ha påverkat låtarna. I arbetet framkom att musiken förhållandevis lätt blev en kopia av artistens tidigare låtar när artist valdes innan skapandet, jämfört med om valet av artist kom senare i processen.

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

This masters thesis is a gender study of the role of the artist in childrens literature of art. The study comprises forty-three childrens books presenting the life of a historic, contemporary or fictional artist. The books are published from the 1960s to the present day. They are written or translated into Swedish and available in Swedish libraries. The representation of the artist is examined separately in the text and in the illustrations.

Purpose and aimThe purpose of this thesis has been to create a deeper understanding about the impact that the digitalization of the music business in the early 2000s and also the latter change, that in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional industry?s competence. We have chosen the following research question in relation to the purpose; In what way has the basic conditions for artist brands within the music industry changed since the digitalization of the music industry in the early 2000s? MethodFor this study we initially took an inductive approach as we formed hypotheses based on experiences and previous knowledge which we then corroborated with theories.

On behalf has a questionnaire been conducted with the aim to find out the members opinion regarding the management of the association. The survey showed that association has a strong position locally and that the forest owners generally are satisfied with the management and the competence among the forest super visors. The main opinion is that the association can improve the communication with the forest owners before as well as after the sale of forest products..

Swedish design is known all over the world and is seen in national as well as in international arenas. There is only one design organization in Sweden that has the task to represent Swedish design in public. The organization is Swedish Form and it is the oldest design organization in the world. It has a huge influence in our society, within design and form. In the end of 1990 the association received its first government assignment, which still continues.

Denna uppsats syftar främst till att förstå hur en artist skapar en god upplevelse och de tillvägagångssätt som finns för att skapa den. Vi vill även påvisa att ett liveframträdande inte enbart är en tjänsteproduktion utan hur det även kan användas för att marknadsföra artistens varumärke och vilka konsekvenser detta får för varumärket. .

Sammanfattning Med målet att utöka antalet lyssnare för vår grupp, har jag undersökt hur man somartist kan gå tillväga för att etablera sig en fanbase. Genom intervjuer,seminariebesök, efterforskning på internet och litteratur ämnar jag mig åt att finnasvar på frågan. I samband med detta arbete har jag även tillsammans med minsånggrupp och en producent skrivit en radiolåt, som bland annat bygger på tidigarestudier i kursen ?projekt i musik och ljudproduktion B 15 hp?.  .

Vårt examensarbete går ut på att utforska processen kring att producera en artist och sedan presentera denne för skivbolag. Till grund för detta arbete ligger vår förra studie, ?Hur ser musikproducentens roll ut inom svensk populärmusik? och resultatet av den studien har vi i detta arbete omsatt i praktiken. Vi har nu arbetat med ett case, vilket bestod i att producera en sångerska och sammanföra hennes låtar till en homogen produktion för att slutligen presentera denna för två svenska majorskivbolag. Vid presentationen förde vi en diskussion med respektive A & R angående både vår presentation och artistpresentationer i allmänhet.

This project was intended to develop and improve my skills as an artist/designer. I have used inspirational sources and followedmy artist?s intuition to create something that is individual and a reflection of myself.My goal was to design 7-10 compositions and apply them to t-shirts and then create a photo arrangement with these t-shirts to make a strong artistic presentation.I chose to apply my images to t-shirts, because I feel that the tshirt is a perfect median to display pieces of art. My process has been very non-linear in nature. Trial and error,experimentation and my gut feeling have strongly influenced the progression of my design process and guided me to new ideas.I feel that with this project I have succeeded in fulfilling my goals to develop and improve my skills as an artist/designer..

This study examines the connection between social capital and involvement within voluntary associations; involvement is defined either as being a member in an association or a member who has some kind of assignment in an association. The study also examines if there is a difference between two social economic groups regarding the attainment and transformation of social capital through being involved in a voluntary association.Social capital is defined as social trust and the willingness of collective action.The result of the research shows there is a slight connection between the involvement in voluntary associations and social capital. It shows that people who are members of a voluntary association often have higher social capital than those who are not members of any voluntary association at all. The study also shows that there is a difference in attainment of social capital between those who have some kind of assignment in a voluntary association and general members.When studying social capital and involvement in voluntary associations it is also of interest to take social class into the analysis, because the study shows that people with a lower education had increased social capital when they were members in an association compared to the members with a higher education..

This study examines the nature and possible causes of the changes in the art and artistry of Abdul Rahim Ghafori, an Afghan artist who has migrated to Sweden. The premise of this paper is that over time a person who migrates to another culture will undergo change. In an artist this change should manifest itself in his art and artistry. The study examines this process of change and how it is manifested in the artistry and art of Abdul Rahim Ghafori. The study intends to increase knowledge and understanding of the changes a person undergoes when experiencing a culture change..